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She joined the company through Beats, which Apple acquired three months after she started working there in 2014. She knows what's going on, whether it's fashion, music, sports... I didn't need a technology person; I needed someone to sell a streaming service.
Says Jimmy Iovine, who hired her: "She's a force of nature. And if she could sell me, she could sell anybody."Quickly upstreamed to head up music marketing efforts, Saint John was soon stewarding such buzzy campaigns as the ad featuring Taylor Swift's workout wipeout to Drake and Future's "Jumpman" (followed six months later with a commercial showing Drake pumping iron to Swift's "Bad Blood"), and another starring Mary J. Henson and directed by Ava Du Vernay, which premiered on Emmys night in 2015.
"We wanted people with real expertise."Famously, the native New Yorker grew up in the industry, joining her father Dee Anthony's management team at age 12 and touring with Peter Frampton.
Her father assumed she'd follow into the family business, but she detoured into law: "I started thinking, ' If I became a music lawyer, I could also be a manager, but I'd really be able to protect my artists.' " It wasn't a popular decision in the Anthony household, but the education allowed her to represent Guns N' Roses, Alice in Chains and Ozzy Osbourne, then join Sony Music as a senior executive and part of Tommy Mottola's hitmaking team, breaking Pearl Jam and Oasis.
I came in with a mission statement and said, ' I don't want to be the biggest company, I want to be the best company.' " Since 2004, she has worked toward that by building a diverse roster that includes breakouts from rapper-singer Kevin Gates (whose first album has earned 1.1 million equivalent album units, making it the top-selling debut studio set of 2016), R&B singer-songwriter Kehlani (who earned her first two Hot 100 hits in 2016, including "Gangsta," from the film .
"I wanted to be profitable so I could keep growing staff and getting more resources.
"But the real accomplishment is the change in our relationship with the industry."As chief strategy officer in 2015, Clemens oversaw Pandora's purchases of the data company Next Big Sound (in May, terms undisclosed) and Ticketfly (October, 0 million) -- acquisitions made to give artists and labels more tools to market tickets directly to fans.
She also led the charge on other artist-friendly resources and innovations (like a data dashboard to track listening habits) that ultimately made productive negotiations possible.
In 2016, Anthony's team has partnered with Honda and HP, created 350 brand showcases, turned 80 college students into volunteer buzz-building reps and changed how the label works with corporations.
"We have built a single access point to create deals," says the former Sony Music COO about the two-year process.